For the execution and provision of customer services, we process personal (name, address, contact details) and appliances-related (serial number, appliances status, etc.) data. The legal basis for the processing of your data in the context of customer service is Article 6 (1) (b) GDPR. Furthermore, we process the abovementioned data for product security and product surveillance purposes and in order to fulfil our legal obligations as manufacturer and/or distributor of the products. For this purpose, we may also transfer your data to our supplier. The legal basis for this processing activity is Article 6 (1) (b) and 6 (1) (c) GDPR. Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimize our products. The legal basis for this is Art. 6 (1) (f) GDPR, whereby the optimisation of our products justifies our legitimate interest.
With regard to customer service, your data will be stored only as long as necessary for the fulfilment of the respective purposes (e.g. upon expiry of the corresponding warranty or guarantee periods), provided and insofar as we are not obliged to store them for a longer period according to statutory provisions.Miele Pte Ltd uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.
1. General Explanation
Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:
In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:
By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:
Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:
When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.
To the extent any personal data is collected through cookies, our Privacy Policy also applies and complements this Cookie Policy.
2. Technically necessary cookies (essential cookies)
Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.
The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR. These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.
Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.
Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.
| Name | First Party | Purpose |
| sid | Intershop | Keeps the session information for the user. (e.g. save basket items, when continue shopping) |
|
pgid-Miele-SG-Site |
Keeps personalization group to enable personalized content for users. | |
| SecureSessionID | Keeps the session information for the user. (e.g. save basket items, when continue shopping) |
|
| cic_tuid | Intershop reporting | |
| userid |
Keeps the session information for the user. (e.g. save basket items, when continue shopping) |
2.1 Google
On our website we use various essential cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
2.2 Further details
Further details about each of the individual essential cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
NID |
|
Google Tag Manager (further explanation above) |
6 months |
|
gtm_auth |
|
||
|
gtm_debug |
|||
|
gtm_preview |
3. Analysis cookies
In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:
Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.
This processing enables us to improve the quality of our website and its content. The legal basis for this processing of personal data is consent under Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.
3.1 Google
On our website we use various analytics cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.
Google Analytics
Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.
If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).
You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.
For more information on the terms of use of Google Analytics, please visit https://www.google.com/analytics/terms/.
3.2 Google Optimize
Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.
For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en.
3.3 Further Details
You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
_ga
|
|
Google Analytics (further explanation above)
|
2 years |
|
_gid
|
24 hours
|
||
|
_gat |
1 minute
|
||
|
AMP_Token |
30 seconds to 1 year
|
||
|
_gac_<property-id> |
90 days |
||
| _gaexp | Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in |
90 days |
|
| _opt_awcid |
Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
|
_opt_awmid |
Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
| _opt_awgid | Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
| _opt_awkid | Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
| _opt_utmc | Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
4. Marketing cookies
For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.
Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.
Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).
The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.
4.1 Facebook
On our website we use a marketing cookie provided and/or used by Facebook.
Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). Cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.
Further information about Facebook's cookies can be found here and here.
4.3 Further Details
You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
_fbp |
|
|
90 days |
5. Changes to this Cookie Policy
We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.
6. To get further information
If you have any questions or comments about this Cookie Policy, contact us at info@miele.com.sg.
